Below is the answer and explanation for Betty’s manager is wondering why she needs to spend time on her new Google app campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign?

Betty’s manager is wondering why she needs to spend time on her new Google app campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign?

• Make adjustments to the campaign in reaction to hourly fluctuations in performance.
• Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
• Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget. ✅
  
• Provide the system with ample, meaningful data and the time to process it. ✅
  
• Keep an eye on strategy and objectives, evolving them over time as needed. ✅
  

Correct answer

• Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget. ✅
  
• Provide the system with ample, meaningful data and the time to process it. ✅
  
• Keep an eye on strategy and objectives, evolving them over time as needed. ✅

Explanation

Help machine learning improve your app campaign by setting clear and thoughtful boundaries and giving it enough data to work towards your campaign goal. Once you’ve set the bid and budget for your app campaign, make sure you give the machine learning system the two things it needs most data and Time to learn from that data. Machine learning automates many of the tasks involved in running an app campaign, but remember, you can’t just “set it and forget it.” The strategy behind your app campaigns will likely shift over time, and your job as a marketer is to set the boundaries accordingly.

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