Below is the answer and explanation for before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy.

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy.

• How do app users perceive the fitness brand?
• How many fitness videos were downloaded last year from paid app promotion?
• What impact would a successful app have on the business? ✅
  
• What unique purpose does the app provide customers? ✅

Correct answer

• What impact would a successful app have on the business? ✅
  
• What unique purpose does the app provide customers? ✅

Explanation

Ask yourself the following questions when thinking about how your app fits into your overall marketing strategy:
What unique utility does the app provide to consumers?
Does the app serve a specific role in the customer journey vs. other channels like web or in-store?
What impact does a successful app have on the business?

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