Below is the answer answer and explanation for Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

• Phrase.
• Exact.
• Broad-match modifier.
• Broad. ✅

Correct answer

Broad. ✅

Explanation

When she wants to get her ads in front of a wider audience and also make sure she isn’t missing any search terms her customers might be using, she uses the broad match. Broad match shows ads if a keyword (or any variations like misspellings, synonyms, or related searches) are included in a user’s search terms.

• Second chapter: Explore the value of Google search.
• Sub-chapter: Manage which searches prompt your ads.

Given above is the answer and explanation for the question Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

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