Below is the answer and explanation for the question Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

• Ad extensions
• Manual control
• Seller ratings
• Machine learning ✅

correct answer

Machine learning ✅

explanation

Automated bidding uses Machine learning to set the right bid for every auction.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. This takes much of the heavy lifting and guesswork out of setting bids, so you can meet your performance goals more efficiently and accurately.

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