Below is the answer and explanation for an education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix?

An education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix?

• Include large borders for image clarity.
• Include large text for accessibility.
• Include the maximum of 20 images for coverage. ✅
  
• Include images with high pixel density for visibility. ✅
  
• Include app store badges and brand logo for credibility. ✅
  

Correct answer

• Include the maximum of 20 images for coverage. ✅
  
• Include images with high pixel density for visibility. ✅
  
• Include app store badges and brand logo for credibility. ✅

Explanation

Upload the maximum of 20 images, and provide both square and landscape assets to give your campaign more variety and increase your ad coverage. For higher quality images, double the dimensions of the ad placements (or use twice the number of pixels). For example, upload an image that’s 640×100 instead of 320×50. Avoid excessive white space or large borders within the image frame. Include app store badges and your logo to give your ad credibility.

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