Below is the answer and explanation for an e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit?

• Test different cost-per-click (CPC) bids. ✅
  
• Test only one version of your ad text.
• Lower the cost-per-click (CPC) bids and increase the budget.
• Delete keywords that are generating the most clicks.

Correct answer

Test different cost-per-click (CPC) bids. ✅

Explanation

If your e-commerce client wants her campaign to be more profitable, you should test different cost-per-click (CPC) bids.

There are four steps to profit driven bidding in ad words:

• Define a formula that calculates total profits from ad words.

Why: You need a formula to measure and optimize for profit in ad words.

• Run a broad-scale manual bid test.

Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.

• Evaluate results and measure your profit.

Why: Identify areas for improvement as you analyze results.

• Use automation to adjust your bids.

Why: Free up your time so that you can focus on other strategic priorities.

The above answer and explanation are for the question an e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit?

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