Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

An advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

• The campaign is 60% less optimal than other company campaigns.
• The campaign is running 40% over budget.
• The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
• The campaign could be improved by 60% if the listed recommendations are followed. ✅

Correct answer

The campaign could be improved by 60% if the listed recommendations are followed. ✅

Explanation

If he notes that the campaign’s optimization score is 40%. It means that the campaign could be improved by 60% if the listed recommendations are followed.

Optimization score is an estimate of how well your Google ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.

Given above is the answer and explanation for the question an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

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