Alan has introduced a new line of scooters on his website and is using a Google display ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign.

Why would Alan choose “Build awareness” as his marketing objective?

• To dynamically generate ads, based on an audience’s interest in scooters.
• To engage with audiences who previously bought his scooters.
• To reengage users who previously showed interest in his scooters.
• To reach a broad audience for his scooters. ✅

Correct Answer

To reach a broad audience for his scooters. ✅

Explanation

Alan choose “Build awareness” as his marketing objective to reach a broad audience for his scooters. Because When you want to reach a broad audience and maximize your brand exposure, Google Ads recommends selecting build awareness as your Display campaign marketing objective.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.