Below is the answer and explanation for after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google search ads campaign?

After running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google search ads campaign?

• 22% of the revenue she allocates to her campaign is being used in the wrong areas.
• The campaign’s budget needs a 22% raise to be fully optimized.
• Her campaign is being outperformed by 78% of businesses like hers.
• The campaign score has 78% headroom to improve. ✅
  

Correct answer

The campaign score has 78% headroom to improve. ✅

Explanation

It tells Meredith that there is room for 78% improvement. Optimization score looks across key aspects of her campaigns to identify opportunities for improvement. Apply these recommendations to get the best results for advertising budget.

Given above is the answer and explanation for the question after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google search ads campaign?

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