According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
Below is the answer and explanation for the question according to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
- 25%
- 40%
- 70%
- 55% âś…
correct answer
55% âś…
explanation
According to recent Ipsos eye-tracking research, the majority of TV advertising time (55%) goes unseen due to multitasking1. Attention spans are declining. According to a 2015 Microsoft attention span study, the average human attention span in 2013 was eight seconds, down from 12 seconds in 2000.
The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.
Was this article helpful?
Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!
Reaction to comment: Cancel reply