Below is the answer and explanation for marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

• The software that exists with the goal of automating your marketing actions. ✅
• Automation tools to help automate sales-specific actions.
• The thought process behind delivering information in lead nurturing.
• The software that is used for your entire inbound strategy.

Correct answer

The software that exists with the goal of automating your marketing actions. ✅

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