Below is the answer and explanation for the question when setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

• 2 weeks
• 3 months
• 1 week
• 3-4 weeks ✅

correct answer

3-4 weeks ✅

explanation

It’s best to start a Search ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.

Read more here: https://support.google.com/searchads/answer/7085426

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