Below is the answer and explanation for the question Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

• Viewers served relevant ads were five times more likely to write an online review of the business.
• Viewers seeing relevant ads had larger transactions on average than those served generic ads.
• Viewers can remember relevant ads twice as long as those aimed at generic audiences.
• Viewers pay three times more attention to relevant ads than those aimed at generic audiences. ✅

correct answer

Viewers pay three times more attention to relevant ads than those aimed at generic audiences. ✅

explanation

A clear, custom, and consistent call-to-action drives customers to their website to take action.

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