Below is the answer and explanation for the question Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?

Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?

• Cost-per-thousand impression and maximize clicks
• Target impression share and cost-per-view
• Cost-per-click and target return on ad spend
• Max conversions and target cost-per-acquisition ✅

correct answers

Max conversions and target cost-per-acquisition ✅

explanation

TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA or Maximize conversions. TrueView for action allows advertisers to convert attention and intent of YouTube users into action.

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