Below is the answer and explanation for the question what can the performance planner recommend?

What can the performance planner recommend?

• Applying bid adjustments to specific locations
• Including or excluding “Google search partners”
• Using “target impression share” as an automated bid strategy
• Campaign-level target CPA (cost-per-acquisition) ✅

correct answer

Campaign-level target CPA (cost-per-acquisition) ✅

explanation

Performance planner helps improve return on investment so you can drive more conversions within your target CPA.

It’s a best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend isn’t reallocated between two different marketing objectives. Instead, consider grouping campaigns by marketing goal or budget.

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