Below is the answer and explanation for the question  how does adWords data-driven attribution give credit for conversions?

How does AdWords data-driven attribution give credit for conversions?

• It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. ✅
• It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
• It uses the linear model to credit conversions equally across all clicks on the path.
• It gives more credit to clicks that happened closer to the conversion.

correct answer

It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. ✅

Explanation

Unlike standard position- or rules-based attribution models, Data-Driven Attribution uses actual data from your Analytics account to generate a custom model for assigning conversion credit to marketing touchpoints throughout the entire customer journey.

Read more here: https://support.google.com/analytics/answer/3264076

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