Below is the answer and explanation for the question after searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

• Ensure that the pop-ups relate to the search
• Remove all but one of the pop-ups
• Remove the pop-ups ✅
• Ensure that the pop-ups get Sean’s attention

correct answer

Remove the pop-ups ✅

explanation

Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site. The experience you offer affects your ad rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.

Read more here: https://support.google.com/Google-Ads/answer/2404197?hl=en

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