Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.”
Below is the answer and explanation for the question Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.”
Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.”
- Enhanced cost-per-click (ECPC)
- Target outranking share ✅
- Target return on ad spend (ROAS)
- Maximize clicks
correct answer
Target outranking share ✅
explanation
Jonathan notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.” Target outranking share bid strategy could help him attain the top position. “Target outranking share” is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain.
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