Below is the answer and explanation for your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google ads sees an auction that’s more likely to lead to a sale?

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google ads sees an auction that’s more likely to lead to a sale?

• £13. ✅
• £11.
• £12.
• £14.

Correct answer

£13. ✅

Explanation

ECPC can raise your bid of US$10 to US$13 when Google ads sees an auction that’s more likely to lead to a sale. Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget. ECPC does a similar job for your Google ads ads. It’s a bidding feature that looks for ad auctions that are more likely to lead to sales for you, and then raises your max CPC bid up to 30% (after applying any bid adjustments you’ve set) to compete harder for those clicks. ECPC factors in real-time details such as device, browser, location, and time of day to adjust your bids during each ad auction.

Given above is the answer and explanation for the question your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google ads sees an auction that’s more likely to lead to a sale?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop