Below is the answer and explanation for which two pacing scenarios represent spend-behavior that’s working as intended?

Which two pacing scenarios represent spend-behavior that’s working as intended?

• Even pacing line item overspends in the first six hours, and then pauses insertion order spend.
• ASAP pacing line item spends the entire budget within the first couple of hours. ✅
  
• Even pacing line item spends 200% up front then evens out by the end of the month.
• Ahead pacing line item spends 120% of its expected daily spend. ✅
  

Correct answer

• ASAP pacing line item spends the entire budget within the first couple of hours. ✅
• Ahead pacing line item spends 120% of its expected daily spend. ✅

Explanation

Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially under spending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the end of your flight, and is updated in real time.

ASAP pacing is best if your priority is to spend all of your budget quickly and aren’t worried about saving money for later. ASAP pacing can also be effective for line items that are targeted to more limited inventory, since there isn’t much of a risk of spending too quickly.

The above answer and explanation are for the question which two pacing scenarios represent spend-behavior that’s working as intended?

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