Below is the answer and explanation for what data cannot be evaluated with a standard or general performance report?

What data cannot be evaluated with a standard or general performance report?

• View ability metrics across each IO and line item.
• The match ratio of third- and first-party audience segments. ✅
  
• Clicks and conversions for individual creatives.
• Impressions and eCPM by website.

Correct answer

The match ratio of third- and first-party audience segments. ✅

Explanation

The match ratio describes the similarity between the users on a first-party audience list to the users on a third-party audience list. It is not something that you can evaluated with a standard or general performance report.

General or standard performance report is useful when you want to see changes in your campaigns’ performance.

The above answer and explanation are for the question what data cannot be evaluated with a standard or general performance report?

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