Below is the answer and explanation for when setting up a campaign, you can use display planner to get an idea of the budget and bids you should set based on your.

When setting up a campaign, you can use display planner to get an idea of the budget and bids you should set based on your.

• Traffic estimates for placement ideas.
• Historical conversion rate estimates for your keyword and placement ideas.
• Historical cost-per-click (CPC) estimates for your keyword and placement ideas. ✅
  
• Traffic estimates for your keyword ideas.

Correct answer

Historical cost-per-click (CPC) estimates for your keyword and placement ideas. ✅

Explanation

Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your display network campaign, rather than to project future performance.

The above answer and explanation are for the question when setting up a campaign, you can use display planner to get an idea of the budget and bids you should set based on your.

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