Below is the answer and explanation for which of these metrics is especially important to clients who are running a branding campaign?

Which of these metrics is especially important to clients who are running a branding campaign?

• Click through rate (CTR).
• Average cost-per-click (avg. CPC).
• Impressions. ✅
  
• Phone call conversions.

Correct answer

Impressions. ✅

Explanation

Impressions metric is especially important to clients who are running a branding campaign. Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world.

The above answer and explanation are for the question which of these metrics is especially important to clients who are running a branding campaign?

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