Below is the answer and explanation for why should you link your client’s Google ads account to search console?

Why should you link your client’s Google ads account to search console?

• See how your ads performed when triggered by actual searches.
• See how often your ads rank higher in search results than those of other advertisers.
• See if people reach your client’s website via ads or organic search results. ✅
  
• See which campaigns have the biggest changes in clicks, costs, and conversions.

Correct answer

See if people reach your client’s website via ads or organic search results. ✅

Explanation

You should link your client’s Google ads account to search console that See if people reach your client’s website via ads or organic search results. As you know that you can use Google ads reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page.

The above answer and explanation are for the question why should you link your client’s Google ads account to search console?

To learn more about Google campaign certification: Skillshop Google campaign manager certification.