Below is the answer and explanation for you want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

• How much you’ve spent on the campaign compared to the value of leads generated. ✅
  
• You can’t calculate return on investment for campaigns that are focused on online leads.
• The percentage of budget spent compared to how many forms were completed.
• The number of clicks your ad received divided by the number of times it showed.

Correct answer

How much you’ve spent on the campaign compared to the value of leads generated. ✅

Explanation

To measure return on investment (ROI) for the campaign you need to know how much you’ve spent on the campaign compared to the value of leads generated.How much profit you’ve made from your ads compared to how much you’ve spent on those ads. Return on investment (known as ROI) measures the ratio of your profits to your advertising costs.

The above answer and explanation are for the question you want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

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