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What object in Campaign Manager is equivalent to a creative in Display & Video 360?

Below is the answer and explanation for what object in campaign manager is equivalent to a creative in display & video 360?

What object in campaign manager is equivalent to a creative in display & video 360?

  • Ad.
  • Campaign.
  • Placement. ✅
  • Creative.

Correct answer

Placement. ✅

Explanation

If you use display & video 360 with campaign manager, display & video 360 creatives will be served by campaign manager as part of a placement.

In campaign manager, a placement may contain multiple ads, and each ad in the placement may be associated with multiple creatives (all hosted in campaign manager). Thus, it’s common for a placement to be associated with multiple creatives.

The above question is related to Google campaign manager. You can find all the updated questions and answers related to Google campaign manager on the “Google campaign manager certification” page. If you find any updates in questions or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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