Below is the answer and explanation for what must a floodlight tag include to capture product data alongside a conversion?

What must a floodlight tag include to capture product data alongside a conversion?

• An ord value.
• Dynamic pixels.
• Custom floodlight variable. ✅
  
• 1×1 tracking pixel.

Correct answer

Custom floodlight variable. ✅

Explanation

Custom floodlight variables enable you to capture information beyond the basics (visits and revenue) that you can collect with standard parameters in your tags.You can include custom floodlight variables in any of your floodlight activity tags and report on their values in report builder. You can create up to 100 custom variables per floodlight configuration. You can also add friendly names to make these parameters easier to understand in reports.

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