Below is the answer and explanation for why do Google app campaigns perform better when provided with a diverse portfolio of assets?

Why do Google app campaigns perform better when provided with a diverse portfolio of assets?

• The system can automatically create individual ad groups to accommodate each asset type.
• The budget of the campaign is automatically increased with each asset type added.
• The system can identify the best-performing assets from the portfolio, then create more based on them.
• The system has flexibility to create individual ads that best move a user to install or take action in the app. ✅

Correct answer

The system has flexibility to create individual ads that best move a user to install or take action in the app. ✅

Explanation

With a diverse portfolio of assets, the system will have flexibility to create individual ads that best move a user to install or take action in your app.

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