Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning?

What are two ways a marketer can provide good data to a Google app campaign, powered by machine learning?

• Select events done by at least 95% of users.
• Select your most valuable events, regardless of how often they occur.
• Ensure events are being measured accurately. ✅
  
• Select events done by more than 5% but fewer than 50% of users. ✅
  

Correct answer

• Ensure events are being measured accurately. ✅
  
• Select events done by more than 5% but fewer than 50% of users. ✅

Explanation

After you’ve identified the events that matter most to your business, it’s time to make sure you’re measuring when they’ll happen. Gathering data about events that happen in your app and the impact of your advertising will guide your marketing efforts. Remember: The machine learning that powers your app campaign will deliver better results if it has more data to learn from!

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