Below s the answer and explanation for Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a Google app campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next?

Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a Google app campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next?

• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
• Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality. ✅
  
• Review the asset report to see which assets are low-performing, and gradually swap them out for new ones. ✅

Correct answer

• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality. ✅
  
• Review the asset report to see which assets are low-performing, and gradually swap them out for new ones. ✅

Explanation

Having assets of all types and sizes helps increase ad coverage, meaning your ads have a better chance of showing up across the broad inventory of Google’s properties. Prevent ad fatigue among users by gradually replacing low-performing assets with new and improved ones every two to three months. Refresh assets gradually to avoid performance fluctuations.

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