Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google app campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google app campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

• 25.
• 50.
• 200.
• 100. ✅

Correct answer

100. ✅

Explanation

It might be tempting to frequently adjust your bid in response to short-term trends, but it’s best to wait until an automated campaign accumulates at least 100 conversions before making any bid changes. Gathering plenty of data and keeping bid changes small — less than 20% each time — should result in steadier campaign performance.

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