Below is the answer and explanation for Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do?

Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do?

• She should look at total conversions, which automatically include view-through conversions.
• View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
• View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
• View-through conversions isn’t a default column in the performance report. She should customize her columns to include it. ✅

Correct answer

View-through conversions isn’t a default column in the performance report. She should customize her columns to include it. ✅

Explanation

“View-through conversions” isn’t a default reporting column in Google ads. To see view-through conversions in its own column, start in the campaign performance report and go to columns at the top right. Select conversions, check the view-through conversions box, and select apply.

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