Below is the answer and explanation for when setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

1. Build user base and installs at scale. ✅
   
2. Add campaigns that focus on higher-value installs by focusing on in-app actions. ✅
   
3. Activate existing users with engagement campaigns. ✅
   

Correct answer

1. Build user base and installs at scale. ✅
   
2. Add campaigns that focus on higher-value installs by focusing on in-app actions. ✅
   
3. Activate existing users with engagement campaigns. ✅

Explanation

As a best practice, begin your app campaign by focusing on driving installs to build a strong user base. Next, create additional campaigns to drive higher-value installs by focusing on the in-app actions of valuable users. Finally, consider activating existing users with app re-engagement.

The above question is related to Google ads app certification. You can find all the updated questions and answers related to Google ads app certification on the “Google ads app certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads app certification: Skillshop Google Ads Apps Certification.