Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

• App campaigns don’t allow location targeting at a more granular level than country-level.
• Users outside of the location target area might feel excluded.
• Competition becomes more focused at a granular level.
• The system works best when working from the largest data set possible. ✅
  

Correct answer

The system works best when working from the largest data set possible. ✅

Explanation

Targeting locations more granularly than country-level is not recommended, as the system works best when working from the largest dataset possible.

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