Below is the answer and explanation for Samira has a travel app named your adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

Samira has a travel app named your adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

• Themed ad groups are used to set budgets by traveler interest.
• Themed ad groups are used to create and deliver ads in different languages to different travelers.
• Themed ad groups are used to adjust bids by traveler interest.
• Themed ad groups are used to create and deliver relevant ads to travelers with different interests. ✅

Correct answer

Themed ad groups are used to create and deliver relevant ads to travelers with different interests. ✅

Explanation

For accurate targeting, assets are organized in ad groups around a specific theme, audience, or message. Ad creatives are only created from combinations of assets within an ad group. Ad groups are themed groupings of assets that help improve campaign targeting.

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