Below is the answer and explanation for Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis?

Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis?

• Audience.
• Location.
• Bid. ✅
  
• Budget. ✅

Correct answer

• Bid. ✅
  
• Budget. ✅

Explanation

The most straightforward way for a marketer to guide machine learning toward success is by setting an appropriate bid and budget.

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