Below is the answer and explanation for Henry’s been running a Google app campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an app campaign remaining in the learning phase for an extended time?

Henry’s been running a Google app campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an app campaign remaining in the learning phase for an extended time?

• The campaign name.
• Language setting.
• Only providing text assets.
• A low budget. ✅

Correct answer

A low budget. ✅

Explanation

A low-budget campaign may remain in the learning phase for an extended time as it gathers enough conversions. A campaign with a high budget will likely accumulate conversion events more quickly, helping the campaign to ramp up faster.

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