Below is the answer and explanation for Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

• A focus on “In-app actions” while targeting “users who have interacted with the app previously”.
• A focus on “install volume” while targeting “all users”.
• A focus on “In-app actions”.
• A focus on “install volume” while targeting “users likely to perform a specific in-app action”. ✅
  

Correct answer

A focus on “install volume” while targeting “users likely to perform a specific in-app action”. ✅

Explanation

Poppy should focus on “install volume” while targeting “users likely to perform a specific in-app action if she wants to acquire a high volume of users while also generating plenty of in-app purchases.

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