Below is the answer and explanation for What are the two most common reasons a finance company might choose to promote its app?

What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses

• To drive phone calls to customer service through the app.
• To determine if app users have a preferred banking location.
• To increase user engagement with the app. ✅
• To help users discover the app. ✅

Correct Answer

• To increase user engagement with the app. ✅
• To help users discover the app. ✅

Explanation

Marketers are responsible for driving downloads and encouraging app usage. With over 2 million apps available in the Google play store, marketing plays a key role in helping users find an app. Specifically, marketing teams focus on discovery — connecting new users to an app; and engagement — reconnecting existing users to an app.

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