Below is the answer and explanation for why might a cosmetics company that traditionally sells products in stores promote their app?

Why might a cosmetics company that traditionally sells products in stores promote their app?

• The app can help customers write product reviews.
• The app can forecast makeup products customers are likely to buy.
• The app can help customers buy products they were already likely to buy.
• The app can let customers try products virtually. ✅

Correct Answer

The app can let customers try products virtually. ✅

Explanation

Over half of consumers use mobile apps when shopping in-store, according to “Yes Marketing”. Mobile app lets the customer take photos of herself and add “virtual cosmetic” to the photo. It also lets her order cosmetic online for pickup at a local store. When in-store, the customer can also use the app to look up any cosmetic product she sees, learn what others say about it, and test it out virtually on her own photo.

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