Below is the answer and explanation for you’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select?

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select?

• Enhanced cost-per-click (ECPC).
• Cost-per-view (CPV) .
• Viewable cost-per-thousand impressions (vCPM). ✅
  
• Cost-per-enagement (CPE).

Correct answer

Viewable cost-per-thousand impressions (vCPM). ✅

Explanation

If you’d like to pay only for ad impressions measured as viewable, you can with viewable cost-per-thousand impressions (viewable CPM). Cost-per-thousand viewable impressions (vCPM): This is a manual bidding strategy you can use if your ads are designed to increase awareness, but not necessarily generate clicks or traffic. It lets you set the highest amount you want to pay for each 1,000 viewable ad impressions on the Google display network.

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To learn more about Google ads display certification: Skillshop display ads certification