Below is the answer and explanation for if one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

• Set the targeting for the campaign to “target all” and resubmit the ad.
• Set the targeting for the ad group to “target all”.
• Set the targeting for the ad group to “broad reach”.
• Set all targeting for the ad group to “observations” and at least one targeting method to “targeting”. ✅
  

Correct answer

Set all targeting for the ad group to “observations” and at least one targeting method to “targeting”. ✅

explanation

When you add multiple targeting methods to the same ad group and set these to “target and bid,” you’re telling AdWords to restrict or narrow the reach of your ads. When you add additional targeting methods and set them to “Bid only,” you’re telling AdWords not to restrict where your ads show but to increase or decrease its chances of showing depending on the bid you choose.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification