Below is the answer and explanation for when competing for the same ad unit, if the ad rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined ad rank

When competing for the same ad unit, if the ad rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined ad rank

• Keyword-targeted ad will be the only ad to appear in the ad unit
• Keyword-targeted ad will appear above the placement-targeted ad
• Placement-targeted ad will be the only ad to appear in the ad unit ✅
  
• Placement-targeted ad will appear above the keyword-targeted ad

Correct Answer

Placement-targeted ad will be the only ad to appear in the ad unit ✅

Explanation

Placement-targeted ads and keyword-targeted ads compete to appear on pages on the display network based on their ad rank. ad rank for placement-targeted or keyword-targeted ads, as well as all other ads targeted to the display network, is determined depending on whether the campaign uses cost-per-click (CPC) or cost-per-thousand impressions (CPM) bidding.

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