Below is the answer and explanation for what targeting options are available on the display network?

What targeting options are available on the display network?

• Remarketing lists for search ads (RLSA)
• Affinity audiences. ✅
• Demographic targeting. ✅
• Connections targeting.

Correct Answer

• Affinity audiences. ✅
• Demographic targeting. ✅

Explanation

Actually, with powerful targeting on the display network, you can find your specific audience, whatever your goal is.

Affinity Audience:

Reach audiences based on their specific interests as they browse pages, apps, channels, and content across the display network. Choose from 80 segments based on online behavior, including “movie lovers”, “foodies”, “sports fans”, and more.

Demographic Targeting:

With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.

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To learn more about Google ads display certification: Skillshop display ads certification.