Below is the answer and explanation for if you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your display campaign?

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your display campaign?

• Influence consideration
• Build awareness
• Drive action ✅
• You don’t need to select marketing objective in this case.

Correct Answer

Drive action ✅

Explanation

There are three types of marketing objectives:

• Build awareness
• Influence consideration
• Drive action ✅

When to use “Drive action” Marketing objective:

• Finding customers very close to making a purchase decision, for example, those who have completed a contact form or downloaded a whitepaper
• Selling an established product or service
• Closing a sale or conversion with customers who are ready to act.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.