Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding?

While managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding?

• Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
• Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
• Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
• Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding. ✅

Correct Answer

Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding. ✅

Explanation

While managing a successful Google Ads campaign, you should choose automated bidding. Setting the appropriate bid is a complex but essential challenge.

Given the dynamic nature of our auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.’

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