Below is the answer and explanation for Catherine received a significant amount of traffic to her online pet store after launching her display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

Catherine received a significant amount of traffic to her online pet store after launching her display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

• Influence consideration
• Build awareness
• Increase leads
• Drive action ✅

Correct Answer

Drive action ✅

Explanation

In order to re-engage with visitors who didn’t make a purchase on her online pet store, Catherine should drive action marketing objective. Because “drive action” marketing objective get you sales or leads by motivating people to take action.

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