Below is the answer and explanation for Paul’s interested in generating conversions with Google display ads, but he’s not confident in setting bids himself. He’s relying on smart display campaigns to help. Which two bidding strategies used in smart display campaigns can Paul choose from to automatically set his bids?

Paul’s interested in generating conversions with Google display ads, but he’s not confident in setting bids himself. He’s relying on smart display campaigns to help. Which two bidding strategies used in smart display campaigns can Paul choose from to automatically set his bids?

• Enhanced CPC (cost-per-click)
• Cost per engagement
• Viewable CPM (cost-per-thousand impressions)
• Target CPA (cost per acquisition) ✅
• Target ROAS (return on ad spend) ✅

Correct Answer

• Target CPA (cost per acquisition) ✅
• Target ROAS (return on ad spend) ✅

Explanation

Paul can rely on smart display campaign if he is not confident in setting bids himself. Smart display campaigns are a campaign type that uses full automation. He can use “target CPA” and “target ROAS” bidding strategies that can set his bids automatically.

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