Below is the answer and explanation for Howard’s in the process of creating a Google display campaign and decides to use custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience?

Howard’s in the process of creating a Google display campaign and decides to use custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an in-market audience segment.

Which two data inputs can Howard submit to best represent his audience?

• Topics
• Offline conversions
• Negative keywords
• Keywords ✅
• URLs ✅

Correct Answers

• Keywords ✅
• URLs ✅

Explanation

If Haward wants to create a tailored audience that isn’t covered in one of our In-Market audience segments, Custom Intent is for him! Haward needs to simply enter keywords or URLs that best represent his audience or choose from one of our auto-created audiences.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

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