Below is the answer and explanation for what is the difference between a brand keyword and a non-brand keyword?

What is the difference between a brand keyword and a non-brand keyword?

• A brand keyword is more expensive, a non-brand keyword is less expensive
• A brand keyword receives less traffic, a non-brand keyword receives more traffic
• A brand keyword has more variations, a non-brand keyword has fewer variations
• A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name. ✅

Correct answer

A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name. ✅

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